Cupra Ateca, The First Model Of The Brand
The automotive industry has a new model, which has been presented at this year’s Geneva Motor Show: the Cupra Ateca, attractive, dynamic and innovative.
Characteristics of the Cupra Ateca model
The Cupra Ateca at first glance impresses with the subtlety of its details, which make it a unique model with a great sporty appearance.
The honeycomb front grille contrasts with the brand’s logo, with a curious coppery color. The symbol of the logo is an inverted triangle that aims to convey the ideals of this brand: determination, passion, precision and courage.
What differentiates the Cupra Ateca from the original SEAT model are the glossy black elements; They are present on mirrors, window frames, luggage rack bars, side skirts, wheels and all four tailpipes.
As for the rims, they have been designed specifically for this model with front grills and a diameter of 19 mm. The model will be available in various colors: black, white, silver gray, gray, red and blue.
Interior and equipment
Inside, the sportsmanship is much more evident. The sport seats are upholstered and the seams are designed in carbon fiber or in a gray tone. On the other hand, the steering wheel and gear lever knob are made of leather.
The glossy black center console and air vents match the exterior details, while the pedals are made of aluminum.
The representative logo of the brand can be seen on floor mats, steering wheel and other sectors of the cabin, as well as on the start of the multimedia system. It should be noted that its appearance is subtle, avoiding overloading with its presence.
In the Cupra Ateca equipment, the starter and keyless access system, the 8-inch touch screen and the wireless charger for mobile phones stand out.
Also noteworthy is the digital instrument cluster with automatic parking assist and 360 ° peripheral overhead camera.
As an alternative option there is the Performance model, with 18-inch Brembo signature brakes in black and the exterior details in carbon fiber; all this together with the internal package also made of the same material and leather upholstery. For 2019, it is planned to launch the exclusive seats for Cupra in the banquet style.
Features of the brand’s first model
The most important thing about the Cupra Ateca model is the 2.0 TSI engine with 300 HP of maximum power ; It is offered with 4Drive, a seven-speed automatic transmission tuned to give a precise and faster response, in addition to the double clutch.
All the power of this version is transmitted to all four wheels evenly and extremely efficiently. The engine complies with WLTP cycle emission standards, adding an Otto cycle particulate filter.
The 4Drive traction system deserves a separate mention, as it analyzes in real time the condition of the asphalt, the position of the steering wheel, the speed of the vehicle and the four wheels.
Among the driving versions that the Profile Drive allows, you can choose between Sport Eco, Normal, Snow, Off Road, Individual and Cupra. Here the suspension stiffens and the sound emitted by the engine is finer.
The Cupra Ateca guarantees an acceleration from 0 to 100 km / h in just 4.5 seconds, reaching a maximum speed of 245 km / h. The tuning by the adaptive DCC suspension, together with the characteristic sound of the four exhausts, give the vehicle an unrivaled sporty dynamism.
Innovation and creativity
The new Cupra brand product is truly innovative, highlighting a sporty environment in the small details. The spacious and comfortable cabin in no way mitigates the driving power of this attractively transgressive model.
The Cupra Ateca is the first of many other automotive products with which the brand intends to establish itself in the market. This will be followed by the Cupra Ibiza and the Cupra Arona, including a racing vehicle version.
The intention of SEAT and its new brand for sports cars, Cupra, is to captivate a new audience that becomes a loyal follower of the brand.
