Aston Martin, This Is Dress Code

Aston Martin history and evolution

Founded in London in 1913 by Lionel Martin and Robert Bamford, Aston Martin is the quintessential British manufacturer of luxury cars. There is no brand that better represents the English style, and since its inception it has been true to the class that the British people display.

It is not surprising that throughout its history there are countless Hollywood films that have used a model of the brand to accompany their protagonists. Some of the best known are the Aston Martin that appeared in the 007 saga.

Many of the brand’s models, from old to present, bear the initials DB, usually followed by a number. These two letters are the initials of David Brown , who ran the company from shortly after the end of World War II, around 1947, until 1972, the year in which he sold it. In addition, he was the one who got the union between Aston Martin and Lagonda.

The golden age

This union led the English firm to one of its best stages in the world of competition, achieving a long-awaited victory in the 1959 24 Hours of Le Mans race in an Aston Martin DBR1 driven by Roy Salvadori and Caroll Shelby.

With the arrival of Brown, the company experienced its most golden age. He took the brand to the highest level in the racing world, but they were neglecting street car sales. In 1964, the brand decided to temporarily withdraw from the world of competition and thus be able to face its street sports cars.

Undoubtedly, the agreement reached with Eon Productions for the magnificent Aston Martin DB5 to become the car driven by James Bond was a great boost to take the brand back to the top in the world of motoring, overshadowing even the almighty Ferrari. No model of the brand has given as many benefits and for as long as the DB5. It surpassed what is considered one of the most beautiful vehicles in automotive history: the Jaguar E-Type.

Difficult moments

The most bitter years were spent when it was under the control of Ford through the PAG (Premier Automotive Group). Ford’s objective was to strengthen ties between several manufacturers to lower costs and improve profit, but that benefit never worked and all the brands that made up the group ended up being sold separately.

In 2007, Aston Martin was sold to a consortium formed by the Prodrive company and led by David Richards, and to a group of investors. Added to this was the arrival in 2012 of the most important shareholder for the brand: Investindustrial.

Together, they have managed to redirect the commercial strategy, bringing new products to the market in different segments that achieve a greater number of sales in order to clean up the brand’s accounts.

Necessary agreements

In 2013, the British brand signed an agreement with Daimler in which Aston Martin’s use of the V8 engines manufactured by Mercedes-AMG, their technology and architectures, was accepted in exchange for 5% of the firm’s shares. English.

This agreement has brought under its arm the Aston Martin DB11, a model that has already used the German manufacturer’s technology and the famous four-liter V8 Twin-Turbo that Mercedes uses in many of its sportier models.

Present

It has a fairly large number of vehicles for sale to be a luxury sports car brand, with no less than four different models.

From the small sports car Aston Martin Vantage to the large Rapide saloon , they follow the lines so characteristic of the brand, with a huge and positioned grill in a very vertical position. Even the latter, with four doors and four seats, does not lose an iota of the sporty silhouette of the English brand even though its length exceeds five meters.

These types of sports vehicles, but at the same time quite practical as this Aston Martin Rapide is, are in fashion, and compete with rivals such as the Porsche Panamera or the Ferrari GTC4Lusso.

Completing the range are the Vanquish and the brand’s latest novelty, the newcomer Aston Martin Vantage 2018, which replaces the current model, born in 2005 and with which they have achieved no less than 25,000 sales. With it, the company intends to continue the success of the model in the last decade and the 510 CV that it brings with it are ready to face its direct rivals of all the life: Italians and Germans.