Toyota, The Commitment To A Cleaner World
For years, Toyota reigns in the world of the automobile. It occupies the first position in the sales ranking and the first place in the market value, followed by Mercedes and BMW respectively.
Much of that feat has been achieved by knowing how to look to the future as no other manufacturer has known how to do it, they opted for hybrid vehicles in times when environmental awareness did not have many followers.
Toyota, not just a benchmark in many aspects
Toyota’s investment in the development of hybrid vehicles has been very profitable, no doubt; You just have to take a walk through any big city and see that most of the taxis bet on this technology, something that says a lot about its effectiveness.
If we add to this that we will always find them among the most reliable models on the market, we will obtain an unbeatable formula.
Toyota’s strengths for its success are:
- Number one in hybrid systems and a variety of vehicles with this technology, with a total of six models (Yaris, Auris, Prius, Prius +, Rav4 and the newcomer C-HR).
- Reliability more than proven : for years Toyota has stood out in this section and this has been highly valued by the general public.
- Very wide distribution network around the world. Getting to every corner of the planet is an arduous task, but there is no doubt about its effectiveness.
- Unlike what happens in other hybrid models, such as the Lexus CT200H, this complex system does not negatively affect interior habitability.
Bet on the present and the future
Currently, Toyota has signed a collaboration agreement with its Japanese compatriot Mazda, for the construction of 100% electric vehicles.
This pact entails an investment of more than 1,300 million euros p
Toyota has set the goal of introducing an electric model by 2020. Mazda will do the same a year early and together they hope to achieve a sales success. They will offer the latest in infotainment and security systems, and of course, they will try to maintain a good reputation in the reliability section.
Adaptation and leadership
The restrictions on pollution carried out by the European Commission force us to continuously innovate and seek short-term solutions that are not always beneficial for the durability of our engines.
Of this train, the first to fall will be diesel. Like many other brands, Toyota has already announced that its trend will be to eliminate diesel engine pollutants from its catalog.
Within the range of vehicles of the Japanese brand, we can find novelties such as the C-HR, a small-format SUV that is positioned below the Rav4 and that has entered an increasingly demanded segment on the right foot. For this model, hybrid technology has been chosen as the only option and for a very modern and daring design.
The closest thing to Toyota
The 2017 Frankfurt Motor Show witnessed Toyota’s new sports sub-brand , called GR, but for now, this interesting option can only be enjoyed in the Japanese market. The new 2018 Toyota Land Cruiser was also unveiled.
To this day, the Land Cruiser is one of the best SUVs on the market for reliability and off-road behavior, and fans of the model expect no less from the new version.
The evolution of technology to make cleaner models is the cornerstone of all manufacturers and today Toyota is among the best in this regard. Their idea of the future and their collaboration with Mazda will give them that push they need to fully enter the electric world with guarantees.
Innovation and the development of vehicles that are less and less dependent on problematic oil will make electricity reign in our cities sooner than we imagined.
